1. Google AnalyticsCreate customizable dashboards and reports to visualize your data and share insights across your organization. Let's Go! 2. Google Data StudioCreate customizable dashboards and reports to visualize your data and share insights across your organization. Let's Go! 3. HotjarUnderstand how users interact with your website through heatmaps, session recordings, and surveys. Let's Go! 4. Matomo (formerly Piwik)An open-source web analytics platform that prioritizes user privacy and data ownership. Let's Go! 5. Crazy EggAnalyze user behavior through heatmaps, scrollmaps, and user recordings to optimize your website for conversions. Let's Go! 6. Open Web AnalyticsA free, open-source web analytics platform that provides detailed tracking and analysis Let's Go!