Category Search Engine Marketing

Search engine marketing (SEM) is a form of online marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs). SEM is a broad term that encompasses a variety of strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.

SEO is the process of improving a website’s ranking in SERPs for relevant keywords. This can be done through a variety of techniques, such as optimizing website content, improving website structure, and building backlinks.